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Brand Integrity

The traditional dilemma is how to empower disparate franchisees to customize marketing collateral without dilluting the corporate brand.

Either a central marketing department takes control of all customizations (very time consuming and error-prone) or the franchisees are given complete control (loss of brand integrity).

By loading marketing collateral templates and rules into the epi estore4™, the marketing department retains complete control while empowering their franchisees with the flexibility they crave.

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